L.L.BEAN LAUNCH PARTY

Two iconic New England brands are coming together to celebrate the return of crisp air, campfires, and everything we love about fall. 

Join Harpoon Brewery and L.L.Bean at the Harpoon Brewery & Taproom in Windsor, Vermont for the official launch of Harpoon x L.L.Bean Flannel Friday, our limited-edition collaboration beer inspired by the traditions that make autumn in New England unforgettable. 

Whether you’re stopping by for a pint, bringing the family for an afternoon outdoors, or just looking for one more great way to spend Labor Day Weekend, we’ve got plenty waiting for you. 

Saturday, September 5 
3:00 PM – 7:00 PM 
Rain Date: Friday, September 4 

Harpoon Brewery 
336 Ruth Carney Drive 
Windsor, VT 

What to Expect 

🍺 Be among the first to enjoy Flannel Friday 
Celebrate the release of our newest collaboration with special Flannel Friday beer offerings available throughout the event. 

🎁 Win L.L.Bean Prizes 
Enter for your chance to take home great gear from L.L.Bean. 

👢 Explore the L.L.Bean Bootmobile 
The legendary Bootmobile will be on-site and ready for photos throughout the afternoon. 

🎶 Live Music 
Kick back with live local music while enjoying the brewery lawn. 

🎯 Lawn Games & Outdoor Fun 
Cornhole, yard games, family-friendly activities, and plenty of space to relax. 

🔥 Complimentary S’mores by the Fire Pit 
Gather around the fire and enjoy a classic New England treat while supplies last. 

🌭 Great Food & Fresh Beer 
Our kitchen will be serving up brewery favorites alongside fresh Harpoon beer. 

🥤Complimentary Root Beer Floats
A classic New England favorite for the little adventurers. Stop by for a free root beer float while supplies last.

🛍️ Exclusive Harpoon x L.L.Bean Merchandise 
Shop limited-edition collaboration merchandise including flannels, hats & much more! 

🐶 Dogs Welcome 
Well-behaved, leashed dogs are invited to join in the fun, too. 

Celebrate the Best of New England 

Flannel Friday is more than just a beer—it’s a celebration of getting outside, gathering with friends, and embracing everything we love about New England in the fall. 

Whether your perfect autumn day includes a hike, a campfire, a brewery visit, or simply spending time with family and friends, this event is the perfect way to kick off the season. 

So grab your favorite flannel, gather your crew, and join us in Windsor for an unforgettable afternoon. 

Admission 

This event is free to attend and open to guests of all ages. Food, beverages, and merchandise will be available for purchase.